Author's Panel

I'm thrilled to announce I have been invited to sit on an author's panel at our local bookstore, Chapters Books & Gifts, on Sunday, September 23rd. The event is from 1:00 to 3:00pm. You can listen to the panel live at http://www.sewardchapters.com/.

The panel will address such issues as using social media to market, contracts with publishers, self publishing, ebook sales, and taxes.

The other members on the panel are: Connie Reimers-Hild, author, entrepreneur and educator with the UNL Kimmel Education and Research Center; Jim Hild, author and Facebook guru; James Reisdorff, South Platte Press; Dennis Kahl, Seward County Extension agent; Annette Snyder, author; Liz Flores and Kathy Prevo, educator with the Nebraska Department of Revenue.

Again, you can access this panel discussion live on the website: http://www.sewardchapters.com/.

See ya there!

So You Got a One Star Review...

Yes, it is the bane of an author's existence. The dreaded one star review. Someone didn't like your book. How can that be? You worked so many hours on that book your buns became molded to the shape of your chair. You wrote, and re-wrote, and slaved away for months...maybe even years.

And someone just left you a bad review! Unthinkable!

But wait, before you go into a tirade and tear up all your unfinished manuscripts, vowing to never again throw your pearls out into the public for desecration...take a deep breath. Don't do anything rash. And whatever you do, don't go post about it on your favorite online forum. Those threads usually end up with some well-intentioned writers saying horrible things about the reviewer. (Remember, these reviewers use the Internet too. The last thing you want is a mob of angry readers targeting you because you started a reviewer bashing thread.)

Every author will need to deal with a one star review sooner or later. That's just part of this whole writing gig. And I admit, it stinks. Some reviews make you feel like giving up, or question your ability to write. Some might even make you feel depressed.

Never fear, I've got the perfect thing to make you feel better. When you've gotten that horrible, terrible review saying your characters are cardboard and your writing is worse than a first grader's, come on over here and read these:

"I thought that this book was totally dumb from beginning to end. It had absolutely no plot whatsoever." - One star review left on Carrie, by Stephen King

"This book is the worst book ever. The only reason a person should read this book is if they are forced to or they like to hear about thieves." - One star review left on Oliver Twist, by Charles Dickens

"that book is the most boring i have ever read in my life. i regret that i read it and i suggest everybody not reading it. reading that book is absolutely waste of time !!!" - One star review left on Harry Potter and the Sorcerer's Stone, by JK Rowling

"The story read like all the sentaces has been thrown it a blender and then reassembled into a book." - One star review left on Alice's Adventures in Wonderland, by Lewis Carroll

"...I generally try to find something redeeming about books, but I honestly have nothing good to say about this drivel. Meyer writes as if the reader is an absolute idiot who has to be told every sing tiny little thing; we are never given the chance to interpret what's going on in the characters' heads. There is no mystery, no intrigue, no suspense. The characters themselves are cut-and-dried, stereotypical, and maddeningly unoriginal." One star review left on Twilight, by Stephenie Meyer

 ""The Adventures of Huckleberry Finn" is a tedious, exasperating, and mind-numbing story. This is my first Mark Twain book, and it's surely to be my last, as I was sorely disappointed. While the grammar and dialect are supposed to be written realistically, I found it cumbersome. The adventures changed constantly, and if Twain had written with one adventure in mind, then my attention span would not have diminished. When Tom Sawyer entered the book permanently, I became irritated, because when he arrived, the story became prolonged and trivial. I feel I wasted my time reading this book. I do not recommend." One star review left on The Adventures of Huckleberry Finn, by Mark Twain

"I agree with the other negative reviewers. There is nothing remotely satisfying about any of these books. Not only is the premise of the first book rather disgusting, the second two are just horrible. I had to force myself to finish the third one. I'm posting this here in the first book to save readers some valuable time!" One star review left on The Hunger Games, by Suzanne Collins

"A beautifully illustrated book based on poor scientific knowledge. Butterflies do not come from cocoons - moths do. When butterfly caterpillars pupate, they do not spin silk to make a cocoon. If you want your child to learn inaccurate science, use this book with them." One star review left on The Very Hungry Caterpillar, by Eric Carle

One last note. I'm not delighting in the bad reviews left on other books. It just helps to know that even the best books get bad reviews. Don't give up writing. Bad reviews happen. Even to the best of them.

I've published...now what?

So you've worked and slaved, polished up your book until it sparkles, hired an editor and cover artist, and now it's finally published. Whew! That's a euphoric feeling, isn't it?

Hmm. What do you do now? Maybe you've announced your book on Facebook and Twitter. You might have even joined a forum or two and announced it there. I'm guessing your close friends and family might have even bought a copy. And now you find yourself strumming your fingers on the table.

Don't worry. I've made a list of things to do now. (And combined it with things NOT to do.)

1. I'm going to assume you did your homework and hired a reputable editor. You probably got sample edits from several sources, looked at the different editing styles, and chose your favorite. You maybe even hired a proofreader to catch any stray errors after you're done making the final edits. Good. Please make sure you did this before doing anything else, or you could end up embarrassed. If you've published prematurely, don't worry, just hire an editor now and upload a new file once it's edited.

2. Now you're ready to submit your book to book reviewers. (I also call them book bloggers.) Don't go submitting without doing your homework. Make sure they take self-published books and review your genre. Read their guidelines and respect them. Don't send them an ebook if they only take paper copies. You may also want to read some of their reviews to see if you think they would mesh well with your book. You can find book reviewers with google searches, or on Twitter. It may be helpful to find another self-published book that is similar to yours and search for book bloggers who have reviewed that book. Here's a couple of websites that list reviewers who accept indie books to get you started: http://indiebookreviewer.wordpress.com/ and http://www.theindieview.com

3. It takes a while for book bloggers to get to your book. Don't pester them. Some might never get around to reviewing your book. Accept that and send out a lot of books so you have a better chance at getting some reviews.

4. If a book blogger gives you a bad review, do not respond. I know your fingers will itch to post on their blog telling them they don't know what they're doing. Resist the urge. Even if they said your book was riddled with typos, and you paid several hundred dollars to have it edited. Don't respond. Even if they said, "I hated the zombies" and there are no zombies in your book. Go take a walk. Breathe in and out. Do NOT respond to any negative reviews. Ever. It just makes you look bad, no matter what you do. And don't respond in private either. The only correct response for a review, good or bad, is to thank the reviewer. You'll be shocked to hear it, but I know reviewers who have had threatening emails after posting a bad review. Never never never do this. A bad review isn't the end of your book. If you get a bad review, the best thing to do is look up your favorite book on Amazon and read all of the one star reviews. It will make you feel a lot better.

5. Okay, now that you've sent off your book to some book reviewers and prepared yourself to react in a super awesome way no matter what kind of reviews you get, it's time to build yourself a fan base. Giveaways are a great way to do this. You can give away books on a Facebook page that you've created for yourself, or on your blog. Attracting readers to these things can be hard, but don't despair. This is where the next step comes in.

6. Join some forums or social networks and socialize. The socialize part is the most important part of this. It's easy to join social networks. Twitter, Facebook, Kindleboards, Goodreads...these are great social networks. The hard part is the socializing part. Do not join these places and send out messages about why people should buy your book. That is called Spam and it doesn't work. You'll only annoy people. What you'll want to do is join in the conversations. There are some great people on Twitter. Follow some people. Watch their tweets. If they don't talk to people, they're probably not worth your time to follow. Try to follow some real people. When they post something interesting, respond with something equally interesting. Try to strike up some conversations of your own by posting witty comments. Be yourself. You'll make friends. Once you've made friends, you can invite them to your giveaways. You'd go participate in a giveaway from a friend, but you probably wouldn't care if it were someone you didn't know.

7. Don't spam, but don't be shy about the fact you're an author either. When you sign up for social networks, make sure to put in information about your book. On facebook, you can use your book cover as your avatar if you want. On Kindleboards, they allow you to put your book cover in your signature line. On Twitter, put that you're an author in your bio, and mention the title of your book. And of course you're using your author's name everywhere you sign up, right? (Whatever you're using on your book covers.) You want to get your name out there. If someone gets to know 'writerchick' on Twitter, they might want to check out her book. But they can't remember her name. It's important to get your name out there.

8. Network with other authors. This is important. If you log in each day and check out the Writer's Cafe on Kindleboards, you will find opportunities to advertise. I recently started up a website called Addicted to eBooks.com. I announced it on Kindleboards and invited authors to post their books. If you check the new posts each day, you'll find lots of great opportunities to share your book with others. Be sure to post regularly too, so authors will get to know you. You might be invited to do an interview or participate in something else.

9. Do unto others as you would have them do to you. Don't be so focused on yourself that you forget to help others. If you see a new author asking what you might think is a silly question, answer it. Be kind. If another author has a book that looks like it would be good, buy it and read it. If you liked it, post about it on the social networks. Tell others why you liked the book. Wouldn't you want someone else to do that for you, if they read and liked your book? If you have a blog, maybe you want to interview other authors. If you see an opportunity to help someone, do it. You would like the same thing done for you. And I always believe that what goes around comes around.

10. Be professional. Like it or not, if you've published a book you are now in the public eye. Be careful what you post on the internet. Treat others with respect. It's okay to joke around, but never do it at the expense of others. If someone on the internet makes you angry, don't react right away. Cool off and come back with a level head. Never participate in flame wars. And most of the time it's better not to say anything than get involved in an online argument.

11. Be ethical. Don't go ask your friends to post good reviews of your book, or worse, post fake reviews using sock puppet accounts. It doesn't make you look good to have reviews like that.

12. And finally, watch and learn. Keep an eye on the successful indies, and watch what they are doing. Read their posts on their blogs and on the forums. See what kinds of decisions they make, and which ones work for them and which ones don't. Many of us try a lot of things. Some of them work and some of them don't. Before you make a decision about something, look to see how successful it is. Pay attention to the trends. What worked last year might not work today. And if you see someone giving out advice, click to see what rank their book is. Sure, it might save you money to do your cover art yourself or not hire an editor, but if you see the person giving out that advice has their book ranked #250,000 on Amazon and has several one star reviews, maybe that's not the best advice to take.

The Secret to My Success

Since my book made the New York Times best seller list, I've had a lot of people prodding me to tell them the secret. How can they have success with their own book? Which, of course, made me ponder. What is the secret? Here's what I came up with.

First of all, in order to have a best seller you have to write a best seller. Duh, you say. That's a given. But it's amazing how many people come to me and ask me for help to create the same phenomenon with their own book, when they've written one titled "The Joy of Raising Naked Mole Rats." Sure, there's probably a small market for that, but it's never going to become a best seller. (Sorry if I sound harsh.) If you've written for a niche market, that's fine, but don't feel bad when sales are slow.

If your book is not aimed at a niche market, you're already a step ahead. However, to become a best seller, your book needs to appeal to the masses. There's a reason why books that don't have a clear genre have a hard time finding an agent or publisher. That's because in order to appeal to the masses your book needs to be well defined. That's not to say that a contemporary-western-mystery-romance-fantasy can't sell. There are people out there willing to give cross genre books a chance. But it won't appeal to the masses unless it's got a clear genre.

To write a best seller you also have to craft a good story. To do this you have to get outside opinion on your work. If you've skipped this step, remedy it right away. Join a critique group. Trade chocolate for beta reading. If all you get is praise from your outside opinion givers, it's time to seek other opinions. You need some people who are going to tear your story apart and make it better. The best critics are other writers who have been down the road a few times, have had success finding an audience and who preferably write in your own genre. And don't try to edit your own book. You'll miss stuff.

The next thing on my list is having an eye catching cover. Not only eye catching, but it needs to communicate the genre at a glance. If it's a romance, don't put an apple and a pencil on the cover, even if your main character is a teacher. Now, I'm not going to tell all authors they have to hire a cover designer. Why? Because I've seen some great covers created by the authors themselves. And I'd be a hypocrite because I designed my own covers. I will stress how important it is to get outside opinion on your cover. Again, seek opinions from other authors who have been down the road a few times and have found success in your genre. (Kindleboards.com is a great place to find such people.)

If you try and can't create a good looking cover, don't settle. Pay a professional. Sure, it can be expensive. So can replacing your stove when it breaks. But who eats raw chicken each night because they can't afford a new stove? Not you I hope. You scrape together the money. Don't expect people to buy your book if the cover doesn't look professional. You're offering them raw chicken. Not a lot of people are going to bite. Scrape together the money and pay for a professional looking cover.

The last thing I think needs to be done to have a best seller is to make people aware of your book. I did giveaways, joined forums, posted on facebook, tweeted, blogged, and paid for a couple of ads. But what really helped spread the word was lowering my price to 99 cents. I had already created a buzz about my book before I lowered the price. After lowering it other people started announcing the price change. Blogs that feature low cost books announced the price change. This got me an initial flood of sales. Then Amazon's algorithms kicked in and they started marketing for me. My low price made it an impulse buy. If you don't want to price at 99 cents you can still become a best seller, you'll just need to work more on the marketing to make people aware of your book. Come up with some creative things to do.

And don't expect your book to become a best seller overnight. It takes time. Most people I know who have sold thousands of books have had a slow build. The ones that didn't had means to spread the word to a lot of people right away.

Finally I'd like to say I'm not advocating changing the way you write just to become a best seller. If you're passionate about writing contemporary-western-mystery-romance-fantasy novels, by all means keep writing them. If you write an engaging story, it will find an audience.

Vicki

Agents Becoming Epublishers

This has probably been beaten to death by everyone around me, so I hesitated to post this, but I feel like I need to get this out. So here it is.

I don't think it's a conflict of interest for an agent to epublish their clients. There. I said it. (Please don't hit me with rotten tomatoes.) I'd like to address some of the arguments I'm seeing.

Agents should be representing the author. If they're publishing the author, who is representing them? - Okay, first of all, the reason we all want to get an agent is because the large publishing houses won't look at your book if you don't have an agent. They're the go-between. They get to read all the slush, find the books they like, and submit them to the large publishing houses. If you don't care about being published in a large house, you can probably submit your book to some smaller publishers all on your own. In fact, I know quite a few authors who have been published without an agent. I don't see anyone up in arms over what the small publishers are doing. They are doing something for the author that they don't want to do for themselves, and that is set up their own publishing company.

That's right, authors. You can set up your own print publishing company and do it all yourself. It's much easier now than it was 30 years ago. But how many authors want to go through that work and expense? A lot of them don't. So they sign with a small press, without an agent, and the press does the work. And guess what, the small press takes a cut of the profit.

But what if an agent selfishly tells you to publish with them instead of someone else? What if there's a deal on the table and they don't even tell you about it? - If you believe your agent is honest and trustworthy, why would starting up an epublishing company change that? And if you don't believe your agent is honest and trustworthy, why did you sign with them in the first place? To me, this comes down to checking with places like preditors and editors to make sure you're signing with someone reputable.

But agents know nothing about publishing. - Bull. How in the world can someone work as a literary agent and not know anything about publishing? Admit it, agents know something about publishing. Do they know everything? Of course not. But I don't know a single indie author who went into self-publishing knowing everything. There is a learning curve, and we're all on it. In fact, I'd guess that the average agent is better equipped to self-publish than most of the indie authors out there were before they took the plunge.

But the authors can do this themselves, for a lot less than 15% over the life of the book! - Sure, an author can self-publish an ebook, just like we've established that an author can start up their own publishing company and publish paper copies. I know some authors who have done this. However, not every author wants to. It's a lot of work, time and money. Well, guess what. It's a lot of work to self-publish an ebook too. Less work than starting up your own paper publishing company, less money, and less time, but still it's not something all authors want to do. In fact I'd venture a guess that some authors don't even have the internet on their computer. Heck, some of them might not even have a computer.

What happens when problems arise? What if your agent isn't being honest with you? - What happens when problems arise with a small publisher? What if they're not being honest with you? What happens when an author has a problem with their agent that isn't epublishing related? Come on, folks. This isn't new. There are problems and issues with all aspects of publishing. This is no different. Be smart. Don't sign anything that you don't understand. If there's a conflict that cannot be resolved with discussions, go get an attorney.

What is an agent going to do for you that you can't do for yourself? - Okay, we know authors can self-publish. We know they can pay for a cover, pay for editing, and pay for formatting. We know they can pay for ads and build a website and market themselves. If an author wants to do all that, they're free to! But some authors don't. And I suspect that having an agent's marketing muscle behind a book would not be a bad thing.

Here's what it all boils down to. If an agent epublishes and the books skyrocket to the top of the charts, I suspect there will be some shifting of opinion on this matter. What indie wouldn't want their book in the top 100 on all the major ebook outlets? If all of the books languish at the bottom of the pool, it's possible some of the authors will be motivated to learn how to self-publish their next book in the hopes of being able to do something different and make that big splash.

In the end, we're all trying to find our way in this new world of publishing. This is my opinion on the matter. Now, don't throw those tomatoes too hard at me, I have sensitive skin.

Vicki

How do I know my book isn't junk?

I've heard it said many times. Self-published books are not worth anything. They're badly written, poorly formatted and not edited.

But we know that's a generalization that doesn't hold up for every self-published book. Especially now that authors are taking this epublishing thing very seriously. I know I've read some amazing indie published work.

So, how do you know if your novel is ready for self-publication? If you don't submit to an agent, and get a publisher's stamp of approval, how do you know it's not a big steamy pile of cow manure?

Let's face it. There's no sure-fire way to know your book will sell a zillion copies. But there are some steps you can take to make sure you're not putting out shoddy work.

1. Read some how-to books on novel writing.

I know what you're thinking. Why should I read about novel writing? Wouldn't I learn more by just doing it?

Sure, you do learn by writing. But you also need guidance. I suggest you read at least one book on the art of writing a novel. I think Stephen King's book, On Writing, is one of the best. Even if you don't like to read his horror novels, his writing memoir is fantastic. The Elements of Style by Strunk and White is also highly recommended.

2. Join a critique group.

No matter how many how-to books you read, you're still going to need other eyes on your work. (And even though your mom is great, she doesn't count.) You need to join a critique group to rip that novel of yours up, chapter by chapter. You also need to critique other work. You'll see things in other work that you don't see in your own writing. This will help you as well. Critiquecircle.com is my favorite online critique group.

I've heard a lot of authors say that they don't want to join a critique group because they are afraid of criticism from other authors. Believe me, hearing your novel stinks in private from another author is much better than hearing your novel stinks through public reviews posted for the world to read. If you're going to be a writer, you'll need to grow a thick skin. Better to do that before you publish.

I've also heard writers say they don't want to show their book to another writer because they don't want their million dollar idea stolen. Don't worry. Writers have enough million dollar ideas of their own. The last thing they want to do is write something someone else came up with. Writers are passionate about their own ideas. They're not going to steal yours.

3. Set it aside, and give it time.

You'll be surprised at how much you can see when you set that novel aside and come back to it later. Give it at least three weeks. Six is even better. If you can set it aside and come back to it with fresh eyes, you'll see ways to improve it that you didn't before.

4. Employ beta readers.

A beta reader is similar to a critique partner, but they read the entire novel, and their critiques aren't usually as in depth. This is best if you've already had the novel put through a critique group, and want to get a more over-all opinion of the book.

I highly suggest getting at least four beta readers who are other authors. I also use friends I know who like to read my work as beta readers, although the authors usually give me more feedback. It is good to get both perspectives, though, in my opinion.

5. Hire an editor.

If you have read how-to books, have put your book through the ringers of a critique group, set it aside, and then utilized beta readers, you should have a pretty good idea if your novel is ready to publish or not. If you feel it's ready, don't forget to hire an editor for that final polish. This is very important. Don't skip this step.

Now, if you have published a novel and you're wondering if it's a pile of junk, time to assess what steps you took before publishing. If you've skipped some of these important steps, there's nothing wrong with reworking the novel, especially if it's not selling or if it's getting bad reviews.

The best thing about indie publishing is the total control we have over what we put out there. Take the steps to make sure your novel is the best it can be.

Vicki

Press Releases

What is a press release? How does it help an author sell books? Is it worth the time and effort? These are questions every author should know the answers to, but I have found that many do not.

Before I go into what a press release is, it might help to start by saying what a press release isn't.

1. A press release is not a book advertisement. Do not write up your book blurb in the form of a press release in the hopes that you'll get a free ad in the newspaper or in online articles. These will be ignored.

2. A press release is not a book launch announcement. No one is going to care that another unknown person is launching a book. Sorry if that sounds harsh, but it is important to know that you can't write a press release about a book launch and expect it to get you sales. It won't.

3. A press release is not about writing what you want to say. Don't frame your press release with you in mind. You should be writing a press release with the reader in mind.

So, now you know what a press release is not. What is it, then? It is a communication to members of the news media for the purpose of announcing something newsworthy. There is one word in this definition that you should pay the most attention to, and that is newsworthy.

If you're going to write a press release, think of yourself as a news reporter. What story could you write that would be newsworthy? (And of course, how can you tie in your book or yourself to the article?)

With the explosion of ereaders, and ebook sales on the rise, now is the perfect time to write an article that would be relevant to the media today. Such stories could be: Local Author Joins the Ebook Revolution; Nebraska Author Makes a Living on Ebook Sales; or Ebook Sales on the Rise - Seward Author Profits. (You'll notice I focused on the local media. Unless you've accomplished something fantastic, the national news probably won't be interested.)

When writing a press release, focus on the newsworthy part of the story. Write it as though your article will be reprinted as-is. Many times, if you do write it well, the newspaper will run the copy just as you submit it. It saves them time in re-writing or editing your story. If they are limited on space, they might cut parts of the story.

Cater your press release to the entity in which you are sending it. Lets say you're sending out a press release to your local, college, and your hometown newspapers. Don't send the same press release to them all. Change the wording on the title and alter the story so they each have that personal connection to you.

You can send your press release to television stations as well as newspapers. Maybe your local station has a feature show about women who succeed, and you are a woman. You can cater your press release to fit that show, especially if you overcame a hardship in order to publish your book. (You were rejected by traditional publishers, for instance.)

Your press release should look professional. Here are some tips on writing the actual press release.

1. Type: FOR IMMEDIATE RELEASE at the top of your page. You can also put PRESS RELEASE at the top of the page if you'd like, but it's not necessary.

2. Date the press release.

3. Contact information. Include your phone number and email address so they can contact you if they want to do an interview.

4. Begin the press release with your headline. It should be brief, clear, and to the point. Make it something you would be interested in if you picked up a newspaper. Type the headline in bold or all caps.

5. Start the body of the press release with the city for which the press release is originated. The first paragraph should summarize what the press release is about. The rest should tell who, what, when, where and why. Add in quotes to personalize the story. If you're just starting out selling and don't have huge sales numbers to report, feel free to interview another author or two to get some sales numbers or quotes.

6. Use a basic font like Times New Roman.

7. End your press release with -30- or ###.  This tells them that is the end of the story.  If it continues onto a second page, use -More- at the end of the first page.  (This is not recommended, try to keep your press release to one page.)

8. If you used online sources for information, link to those at the bottom.

Okay, so now you know what to write and how to write it. Now you need to know who to send it out to. Here's a link to a website that might be helpful if you live in the US: http://www.easymedialist.com/

I suggest clicking on the top link, USA city and state local media lists, and then clicking on your state. You can pay to get the list of contacts, or you can just google each individual news outlet and dig up the contact information yourself. When looking on a website for where to send a press release, look for "Contact" or "Newsroom."

One last thing, sometimes newspapers will run your story without contacting you to tell you. Be sure to check to see if they ran your story.

Good luck with your press releases. Let me know if you got any coverage!